The Union Minister of Food Processing Industries has provided useful information regarding the Op Greens Scheme.
What is Operation Greens?
Operation Greens is a scheme to fix the right prices for farmers’ produce. It aims to ensure that farmers are given the right price for the resource created by them.
The program focuses on organized marketing of TOP vegetables i.e. Tomatoes, Onions, and Potatoes by connecting the farmers with consumers.
Through Operation Greens government plans to provide financial assistance to Farmer Producer Organizations, State Agriculture and other Marketing Federations, cooperatives, companies, food processors, Self-help groups, etc.
The E-NAM platforms* will be connected to the Agriculture Produce Market Committee* so as to help in the structural and infrastructure part of Operation Greens scheme.
The government has also decoded help in the development of 22,000 agricultural markets under this scheme.
Agricultural Produce Market Committee – APMC is a statutory market committee constituted by a State Government in respect of trade in certain notified agricultural or livestock or horticultural products, under the Agricultural Produce Market Committee Act.
*The e-National Agriculture Market (E-NAM) is an important initiative of the Government of India to use electronic trading portal pan-India for bidding and network the existing APMC mandis to create a unified national market for agricultural commodities.
Objectives of Operation Greens
Stabilisation of prices for consumers and producers by proper planning in the production of TOP clusters and introduction of dual use varieties.
Improving value realisation of TOP farmers by targeted interventions to strengthen FPOs and TOP production clusters and linking them with the market.
Reducing after harvest losses by creating farm gate infrastructure, appropriate storage capacity, developing suitable agro-logistics and linking consumption centres.
Increase in food processing capacities and value addition in the TOP value chain with firm linkages with production clusters.
Setting up a market intelligence network to collect real-time data on price and demand and supply of TOP crops.
Short term intervention by way of providing transportation and storage subsidy @ 50% and
long term intervention through value addition projects in identified production clusters with Grant-in-aid @ 35% to 70% of eligible project cost subject to maximum of Rs. 50 crore per project